OUR TUTORS

Our courses are run by people who are creating communication solutions for clients every day, and each person is a leading practitioner in their field. We deliver relevant, practical and up to date training – because we live and breathe it.

Our media campaigns are seen over 4,500 times by every person in Ireland each year. You will learn from the best – the leaders at Core who present, plan, manage, activate and analyse these media campaigns for Ireland’s biggest and best clients.

Understand how these campaigns come to life, how we stay ahead of the competition and why global brands trust us to deliver for them. And most importantly, see how you can benefit from the experience and talent at the most awarded and passionate media agency group in Ireland.

Andy Pierce

Group Strategy Director - Core Strategy
Planning

Dave Mulligan

Programmatic Director - Core Investment
Programmatic

Frankie Carty

Group Investment Director at Core
Media Buying

Georgie Bates

Digital Client Director-Spark Foundry

Michael Clancy

Chief Revenue and integration Officer – Core
Presentation Skills

Nick Fletcher

Director of Media Insight – Core
Media

Padraig McFadden

Head of Ad Operations-Core
Digital Media

Hannah-Louise Dunne

Head of Content Parnterships – Core Sponsorship
Content Marketing Expert

Jamie Macken

Deputy MD – Core Sponsorship
Sponsorship

Breda Brown & Al Dunne

Founders of Unique Media
Media Interviews, PR

Mark O’Flaherty

Development Director
Media Planning

David Williams

Senior Digital Client Manager-Zenith, part of Core
Digital Media

Manuel Yoacham

Business Director at Starcom, part of Core
Media Planning and Behavioural Economics

David Fogarty

Board Director Programmatic – Core Investment
Programmatic

Barry Bedford

Head of Precision Creative – Core Investment
Precision Creative

Hazel Bollard

Digital Client Manager-Zenith
Social Influencing, Social Media

Stuart Matthews

Digital Planning Director at Spark Foundry Ireland, part of Core
Snapchat and Instagram, Digital Planning

Christina Duff

Group Investment Director at Core
Media Buying

Dave O’Kane

Client Director at Starcom
Media Planning

Philip Lyons

Data Scientist at Core
Data Science

Shane Lyons

Client Director at Mediaworks
PPC, SEO and Google Analytics

Fergal Mohan

Head of Search & Analytics at Starcom
Search & Analytics

Rob Shine

Content Director in Core’s Creative Practice
Content, Social & SEO Expert

Maeve Heslin

Editorial & Social Lead at Core Creative.
Social Media

Shane Foley

Social Buying Manager at Core Investment
Paid Social Investment

Barry Thomson

Paid Social Media Specialist at Core Investment
Paid Social Media

Conor McDonnell

Digital Director at Starcom
Digital Media

Louise Slattery

Client Manager at Mediaworks

Ed Carbery

SEO Director
Search Engine Optimization (SEO)

Ciara Baker

Client Director Mediaworks

Mark Delany

Director at Mediaworks
Presentation Skills and Media expert

Alan McAuley

Digital Media Director
Digital

Julian Perez Alzueta

Senior Manager at Core
Data Science

Jessica King

Business Director at Spark Foundry
Media Expert

Peter Raymond

ESA Diploma-Course Director
Sponsorship

Aine Lucas

Senior Client Manager at Starcom
Digital Media

Gemma Gilmore

Client Director at Spark Foundry
Presentation Skills

Colm Roche

Senior Sponsorship Manager at Core
Sponsorship

Andy Pierce

He is Group Strategy Director at Core where he has worked for the past 4 years. He began his career in 2005, and has worked with Mindshare, Carat and MediaVest in the past. He has lectured in the past with DCU and DIT, and also is a regular contributor to industry talks and forums. He holds a B.A. and M.A. in History from Trinity College Dublin, and currently sits on the Marketing Society Council.

His Client experience is extensive working across all sectors, including time spent working on Heineken, Three, Diageo, Ulster Bank, Unilever, Eir, Road Safety Authority, Supervalu, Adidas, and more. Successful campaigns he’s worked on include Carlsberg’s award winning Euro 2012 campaign, The Three takeover of O2, and Lynx repositioning work.

Dave Mulligan

Prior to taking up the role of Programmatic Director at Core, David was Business Director at Radical where he has worked for 6 Years.
He began his career with Dunnes Stores in their marketing department working across all areas such as print, TV and online.
He has lectured in DIT for the Post Graduate Diploma in Online Advertising, and lectured within Core Learning for over 4 years delivering detailed courses in PPC, Google Analytics, SEO and Google Tag Manager to a wide variety of delegates from many industries and occupations.
David currently sits on the IAB Search Council in Ireland. He holds a Postgraduate Diploma in Digital Marketing from the Fitzwilliam College, a Degree in Marketing from Institute of Technology in Tallaght and a Diploma in Business Management from Dublin Institute of Technology. His Client experience is extensive working across all sectors, including Toyota, Four Star Pizza, AIB, Liberty Insurance, SuperValu, IDA Ireland and more.
Successful campaigns he’s worked on include Toyotas Go Fun Yourself http://radical.ie/case_studies/gofunyourself/

Frankie Carty

Meet Frankie Carty our Media Buying Expert.
He is Group Investment Director at Core Investment where he has worked for 9 Years. He began his career with TV3 working in TV sales, he went on to work in Viacom before he swapped sides to work on the media agency side working first in Carat Ireland, from there he worked with Euro RSCG before moving to Core. His Client experience is extensive working across all sectors, including Road Safety Authority, Aviva, Heineken, Dixons, The National lottery & Reckitt Benkeiser and many more.

Georgie Bates

Meet Georgie Bates our Search Expert.
She is a Client Director at Spark Foundry where she has worked for 3 years.
She began her digital marketing career working on various projects with Google eventually becoming an internal trainer for multiple AdWords related projects.
She lectures for Core Learning, delivering detailed courses in PPC, SEO and Analytics to a wide variety of delegates from many industries and occupations. She holds an BA Honours Degree in Film and TV Production. Her Client experience is extensive working across all sectors, including Three Ireland, Electric Ireland, Road Safety Authority, Deloitte and more.

Michael Clancy

Prior to taking up the role of Chief Revenue and Integration Officer of Core, Michael was Managing Director at Spark Foundry where he worked for ten years. He began his career with Carat, before working in Mindshare and Mediavest. He lectures in Professional Development in the Postgraduate Diploma in Advertising and Digital Studies in the DIT, is the Chair of the Marketing Society and a frequent speaker at conferences. Michael is a regular contributor, sometimes provocatively to Industry debate.
Michael is also the IAPI representative on the Management and Technical committees of the JNLR.
He holds an honours degree in Communication Studies from Dublin City University.
His Client experience is extensive working across all sectors, including Road Safety Authority, Three, Ulster Bank, Aviva, Aer Lingus, ESB & Electric Ireland, Nissan, Kelloggs and Heineken.

Nick Fletcher

He is Director of Media Insight at Core where he has worked for 19 Years. Nick also manages the Core Learning offering on behalf of Core.
He began his career with Leo Burnett Media in London in their television department working on the Procter & Gamble TV account across the UK. He moved to Ireland in 1997 where he continued to work on the Irish Procter & Gamble business with Young Advertising. He then moved to Mediavest to manage the P&G account and the agencies other TV business.
He is a lead lecturer for Core Learning, presenting on topics including TV, AV and the wider planning process. He also manages learning and development for the entire Core Group – 250 current employees and the ongoing graduate programme.
Nick currently sits on the TAM (Television Audience Measurement) board and the IAB Video Council committee. He graduated from LSE with a Bsc (Hons) in Economics. His client experience is extensive having worked across all clients in Core over his 19 year career. He has worked on 7 out of the current top 10 clients in Ireland.
He has worked on many award winning campaigns – including P&G’s current “Like A Girl” campaign.

Padraig McFadden

He is Head of Ad Operations in Core for the last 4 years. Prior to that he worked as a digital media planner in Mediavest and LinkedIn in London.
He began his career as a designer before realising his fervour was in advertising and went back to college to complete a Masters in Advertising from DIT.

Pádraig is a self-confessed ad tech geek, monitoring of the digital media and connecting ecosystems being a key drive for him, to ensure his clients get robust data to make effective media decisions.

Having worked both here and the UK, some of the key clients that he has worked on are; Three, Aer Lingus, Land Rover, ING, Red Bull and American Express.

Hannah-Louise Dunne

She is Head of Content Partnership at Core, where she has worked for over two years. She began her career as a journalist in 2007 with the Evening Herald, before moving to the the Irish Daily Mail, where she was Showbusiness Editor for six years. She has worked across Evoke.ie, the Irish Mail on Sunday, You magazine, TV Week magazine and the Weekend magazine with the Irish Independent and Sunday Independent, along with contributing to broadcast slots for TV3, RTÉ, BBC Radio Ulster, Classic Hits 4fm and Limerick Live FM. Hannah-Louise graduated from NUI Galway with a First Class BA in English & History, graduating in 2006. In 2007, she completed a Masters in Journalism in DCU and a PostGrad Dip in Advertising and Digital Media in 2013 in DIT. Following 8-years in the publishing and broadcast industry, she joined the team in Radical in 2014. Her client experience includes working across content strategy & creation for key clients including AIB, Aer Lingus, Enterprise Ireland, Electric Ireland, Innopharma, McDonald’s Ireland, the RSA and Littlewoods Ireland. Earlier this year, she joined the Future Council of the Marketing Society.

Successful campaigns she’s worked on include:
• AIB Business & Consumer social & editorial content. You can find examples of case studies on Radical’s homepage
• AIB Digital Content – a brand-wide SEO Content project, to grow AIB’s organic search rankings. You can find examples of this content on their social hub
• Electric Ireland – Smarter Living for Business. Read more on LinkedIn
• Tech/Life Ireland for Enterprise Ireland & the IDA
• Littlewoods Ireland ‘Win Christmas’ campaign 2015
• Aer Lingus Smart Travel content & email marketing
• RSA Check it Fits influencer outreach

Jamie Macken

Jamie Macken is Deputy Managing Director at Core Sponsorship where he specialises in brand sponsorship, media partnerships and advertiser funded programming.
A former Newstalk and RTÉ television researcher and producer, Jamie has produced a range of broadcast genres, including current affairs radio (Newstalk), the 2010 FIFA World Cup (RTÉ) and live AFP (SABC, South Africa).
More recently Jamie has provided agency side sponsorship consultation for clients including Aer Lingus, AIB, Electric Ireland, GAA, Heineken, IRFU and Three Mobile.

Breda Brown & Al Dunne

Unique Media provides strategic cross platform media solutions to clients from a host of sectors including finance, pharmaceutical/ healthcare, food / drink, hospitality, telecommunications, arts / culture, charity and recruitment.
Clients range from start-up’s and SME’s to trade organisations and multi-nationals.

Breda Brown - Co-founder and PR Director of Unique Media
Breda is responsible for the day to day running of the PR, Event Management and Digital division of the company.
Prior to setting up Unique Media, Breda held a number of senior journalism positions including Head of News with Dublin’s Q102 and Chief News Reporter with 98FM.
She has also written for a host of publications including the Sunday Independent, Irish Independent, Business Plus, Business & Finance, Woman’s Way, Marketing and Irish Marketing Journal.
Breda is a regular contributor to news and business radio programmes including Down to Business with Bobby Kerr on Newstalk and The Last Work with Matt Cooper on Today FM.
She also writes a regular column for The Sunday Times and reviews books for The Sunday Independent.

Al Dunne - Co-founder and Managing Director of Unique Media
In addition to his role as Managing Director, Al manages all the video, audio, advertising and media training services for Unique Media. He has been working in the domestic and international media sector for over 30 years.
A veteran broadcaster since the original pirate radio station days, he finished his pirate career with the most listened to breakfast programme in Dublin on Q102 (Ryan Research Oct 1988).

Since then he has worked at all levels in the industry and previous roles include Co-founder/Consultant Programme Director/Shareholder of 4FM, Co-founder/Director/Programmer with Dublin’s Q102 and Programme Director of Atlantic 252, which involved responsibility for the total output of the radio station which at this time had over 4 million listeners in the UK.
Al also worked on projects for the Atlantic 252 parent company, CLT-Ufa, which included consulting radio stations in the UK and throughout Europe

Al is still in regular demand as a stand-in news and talk show presenter for a number of radio stations and presents a weekly programme on RTE’s Digital services.
He is also a regular contributor to on communications to radio and TV news programmes on RTE, TV3 and Dublin’s Q102.

Mark O’Flaherty

Mark has been working in Core for the last year. Before this Mark worked for 13 years in IPG Mediabrands (UM/ Initiative Media), initially as Client Service Director, then as Head of Planning.
Mark was responsible for overseeing strategy development and campaign implementation across all channels for a wide range of categories such as telecoms (Tesco Mobile), financial sector (Zurich, Mastercard), technology (Microsoft, Xbox), alcohol (Edward Dillon, Bacardi) and FMCG (Mars, General Mills). Mark entered the world of advertising through DIT College of Commerce, where he gained a Diploma in Advertising and a further Diploma in Media Studies.

David Williams

David is Senior Digital Client Manager at Zenith, part of Core, where has worked for just over a year. He began his career with Radical the digital agency in 2013. He is a regular Core Learning Tutor, delivering detailed courses in Digital Media covering Search, Display, VOD, Social and Strategy to a wide variety of delegates from many industries and occupations. He is a member of the IAPI Future Heads committee, which is a group of passionate leaders in our industry who wish to connect, inspire and foster new emerging talent. He also is a guest lecturer for DIT. He holds a Masters in Marketing Practice from the Michael Smurfit Graduate Business School. His Client experience, which includes award winning work, is extensive and spans various industries such as FMCG, Auto, Entertainment and Pharmaceuticals.

Manuel Yoacham

Manuel is Business Director at Starcom, part of Core, where he has worked for 5 months, but previously worked there for 2.5 years. He began his career in Sigmar Recruitment, before making the move to media and joining Starcom.
After a period there, Manuel moved to Vizeum in the Dentsu Aegis Group, and also did a brief stint in jump! Innovations, before returning to Starcom.
He has lectured in DIT to the MSc. Advertising Course, as well having been an active member of the Marketing Society and IAPI, delivering detailed courses and talks in Media Planning, Strategic Planning, and an industry talk on Future Technology and the disruption to advertising these will cause.
Manuel holds a Bachelor’s Degree in Social Sciences from UCD, as well as a Master’s Degree in Management from the Smurfit School of Business. His Client experience ranges across a variety of industries, both locally and globally, including AIB Group, Samsung, Musgraves, Heineken, Irish Distillers Pernod Ricard portfolio, IKEA, eir, Visa and more.

Successful campaigns he’s worked on include:
Heineken Cities
The launch of Heineken Sound Atlas
Jameson Caskmates ‘Webmates’
eir Sport launch

You can keep up-to-date with Manuel’s media musings here- https://www.linkedin.com/in/manuelfromchile/

David Fogarty

Meet David Fogarty our Programmatic expert

David is Programmatic Director at Core where he leads a team of specialists and traders. With over 10 years’ experience in digital advertising, he specialises in many areas including campaign management and optimisation, programmatic media buying and execution, marketing and creative technology.

Previously he spent 5 years working for RTÉ where he played a key role in their strategic commercial direction, driving revenue growth and new revenue generation across their digital services.

He holds a BSc in Computer Science.

His client experience is extensive and cross sectoral, covering Insurance, Tech, Banking, Entertainment, FMCG, Auto, Telecommunications and Utilities.

David is currently a member of the IAB programmatic council.

You can keep up-to-date with David here: https://ie.linkedin.com/in/fogartydavid

Barry Bedford

He’s an industry veteran with extensive (18 years) local and international experience in digital marketing technologies. His client experience is extensive working across all sectors, including AIB, National Lottery, Etihad, Hilton Hotels and many more, and covers rich media, video delivery, mobile and programmatic data driven advertising. Barry builds collaborative relationships with clients by bringing together campaign strategy through insights and results, all while delivering real-time personalised creative.

Hazel Bollard

Meet Hazel Bollard our Social Media Influencer expert.
Hazel is a Digital Client Manager at Zenith, part of Core, where she has worked for 2 years.
Hazel started her career in Mindshare and then went on to spend four years working in the digital media industry in Sydney, Australia. Hazel has a master’s in Marketing in Practice from Michael Smurfit Business School.

Her Client experience is extensive working across brands such as Rimmel, Bourjois, Sally Hansen, H&M and Kimberly Clark on many sectors including beauty, fashion retail, FMCG, charity and telecommunications.
Successful campaigns she’s worked on include Bourjois City Radiance which she won a Media Award for her work on influencer marketing.

Stuart Matthews

Meet Stuart Matthews our Instagram and Snapchat for Business Expert
He is Digital Planning Director at Spark Foundry where he has worked for 12 years. Stuart began his career with the full service digital agency, The Helme Partnership, in 2000, before moving to Spark Foundry in 2003 He occasionally guest lectures in DCU on the Business Marketing Course. He holds a Business Degree from Trinity. His client experience is extensive working across all sectors, including Irish Distillers, Spar and Mace (BWG), Heineken, Electric Ireland, AIB, Nissan, Mars, Ulster Bank and DAA and more. Successful campaigns he’s worked on include Electric Ireland Darkness into Light, the AIB Start Up Academy, and the launch of the O2 Arena in Ireland
You can keep up-to-date with Stuart’s media musings here- @ooStu and www.sparkfoundry.ie/blog

Christina Duff

Meet Christina Duff our Media Buying Expert
Christina is Group Investment Director at Core where she has worked for 10 years.
Christina has over 15 years’ experience in trading roles. She joined Core as a Media Buyer in 2008 before moving into a broader group role of Trading Manager in 2010. Prior to this, she spent 5 years managing the supply chain team within the procurement department of Tesco Ireland.
She holds an advanced certificate in Purchasing, Supply chain and Materials Management, and a diploma in Digital Marketing. Most recently she completed an “Advanced negotiations” course with Scotswork. Her Client experience is extensive working across all sectors, including Three, Road Safety Authority, McDonald’s, Lidl, Ulster Bank and more.

Dave O’Kane

Meet Dave O’Kane our Media Planning Expert
He is a Client Director at Starcom where he has worked for the past year. He began his career with Mediaworks where he worked for four and a half years before moving to Maximum Media and then MEC. He has returned to his colleges to speak about his career on a number of occasions and he also sits on the IAB Video Council. He holds a BA in Marketing from WIT and a MSc in Advertising from DIT. His Client experience is extensive working across all sectors, including SuperValu, Frank & Honest, FIAT, Vodafone, McDonald’s, Liberty Insurance.

Philip Lyons

Meet Philip Lyons our Data Science Expert
He is a Data Scientist at Core where he has worked for nearly 2 years. He studied Physics and Chemistry in College and went on to complete a PhD in Nanoscience in Trinity College Dublin which saw him work closely with Hewlett Packards R&D division. Following this he was awarded a research Fellowship by Science Foundation Ireland and consequently worked with MedTech giant Medtronic. During his academic career, Philip has presented at international conferences and has co-authored 14 peer-reviewed scientific papers.
Ever the opportunist, Philip took a slight change of direction in 2016 and brought he collaborative, scientific and innovative experience to Core. His Client experience is extensive, working across all sectors, including The National Lottery, Three Mobile, AIB, Ulster Bank and more.

Shane Lyons

Meet Shane Lyons our PPC, SEO and Google Analytics Expert.
He is a Client Director at Mediaworks where he has worked for 3 years. He began his career with Columbus, a digital agency based in Melbourne. Shane has previously lectured at Smurfit Business School and Digital Marketing Institute, delivering detailed courses in SEO, Paid Search and Google Analytics to a wide variety of delegates from many industries and occupations.
Shane holds a BA in Commerce and an MSc in Marketing Practice. His experience is extensive working across various sectors with clients including BMW, KBC Bank, Liberty Insurance, Irish Life, Lidl and more. The Mediaworks search team, which Shane leads, have won awards domestically and at the European Search Awards over the last two years.

Fergal Mohan

Fergal is Head of Search & Analytics at Starcom, where he has worked for over 3 years, since joining from UK network counterparts, Starcom Mediavest in London. He began his career with Digino Marketing, now known as the full services agency called Maverick International. Since then, Fergal has worked across a variety of brands having worked in UK agencies before eventually returning to Ireland & continuing his career with Starcom in Dublin.
Since joining Starcom, Fergal has been awarded silver for Rising Star in the Media Awards, while the team he leads has over the years picked up many accolades, recently being shortlisted for Best PPC Campaign in the European Search Awards 2017. His client experience is extensive, working across all sectors from retail, including SuperValu & Centra (Musgrave Group), to the financial sector, working across the AIB Group portfolio as well as the gambling/gaming verticals, working on the National Lottery campaign; a campaign which was also shortlisted for ‘Best Use of Search- Gaming’ in the European Search Awards 2017.

Rob Shine

Meet Rob Shine, our Content, Social & SEO Expert.
Rob is Content Director in Core’s Creative Practice, where he has worked for 2 years. He started his career with Cybercom (now In the Company of Huskies) in 2005. Over the next decade, he held numerous leadership roles, including Media Innovation Director and Head of Search & Performance Media Strategy. In 2015, he joined Javelin Group as Director of Digital.
Rob holds a Bachelor of Commerce and Master of Business Studies degree from NUI Galway, both specialising in marketing.
Rob has extensive client experience (Ireland, UK and Global) across several sectors, including: AIB, Aviva, BT Ireland, Coca Cola, Diageo (Guinness WE & Carlsberg), Hearst Digital, Failté Ireland, Guinness Storehouse, Jurys Inns, KBC Bank, Liberty Insurance, Musgrave, The Doyle Collection, The Open University, Ulster Bank, Universal Pictures, Vodafone and William Grant & Sons.

Maeve Heslin

Meet Maeve Heslin, our Social Media Expert
She’s our Editorial & Social Lead at Core Creative. She began her career at Hot Press, where she worked as a journalist, oversaw the magazine’s online content strategy and managed its social channels. She then moved onto Dublin agency In the Company of Huskies, where she was their Lead Content Creator and Social Media Specialist for over five years. She holds a Degree in English, Media & Cultural Studies from DLIADT, an M.Phil in Gender & Women’s Studies from Trinity College, and a Diploma in Digital Marketing & Online Strategy from Griffith College. Her Client experience is extensive, working across all sectors, including Fáilte Ireland, Guinness, Vodafone, The Open University, AIB, Irish Life Health, and many more. Successful campaigns she’s worked on include the launch of Fáilte Ireland’s Ireland Ancient East initiative, and Guinness’s social-led Arthur Guinness Projects.

Shane Foley

Meet Shane our Paid Social Investment Expert. He is Social Buying Manager at Core Investment. He began his career 3 years ago with the award-winning Social agency Radical, part of Core in 2015.
He specialises in social buying & researching online behaviour of clients target audience’s diversifying habits, plan media strategies, implement, report and repeat.
He lectures delivering detailed courses in Paid Social Media Buying & Social Media Behavioural Analytics to a wide variety of delegates from many industries and occupations. He holds an MSc in Digital Marketing from the Institute of Technology, Sligo.
His Client experience is extensive working across all sectors, including Three Ireland, AIB, Road Safety Authority, Ulster Bank, Toyota and more.

Barry Thomson

Meet Barry our Paid Social Media Expert
He is Paid Social Media Specialist at Core Investment where he specialises in social media buying, planning, strategy and social listening. Barry began his career with the award-winning agency Radical in 2015. From there, he moved to Core’s Investment team. He holds a BA (Hons) in Marketing and Advertising Communications and is certified in Facebook blueprints. He is also a member of IAPI’s Future Heads committee.
His Client experience is broad, working across several sectors including Retail, FMCG, Health insurance, and semi-state entities. Successful campaigns he’s worked on include RSA’s – Facebook Memories which won a One award for effectiveness.

Conor McDonnell

Meet Conor McDonnell our Digital Media Expert
He is Digital Director at Starcom where he has worked for over 2 years. He began his career with Starcom 6 years ago as a radio and press buyer, before moving to Toronto to work in digital marketing specialising in programmatic sales, and eventually moving back to Dublin and re-joining Starcom as a digital planner.
He has been a guest lecturer in Smurfit Business School, DIT and DBS delivering detailed courses in digital marketing and digital media to a wide variety of delegates from many industries and occupations. He holds an honours degree from NUI Maynooth in Business and Management.
His client experience is extensive working across all sectors, including Heineken, Musgrave Group, BMW, Best Buy, National Lottery and more.
Conor has built up a rich experience in managing performance-based campaigns for his client, along with leading multiple tech integrations on behalf of the agency and its clients.

Louise Slattery

Meet Louise Slattery our Media Owner Expert.
She is Client Manager at Mediaworks where she has worked for a year. She began her career with Dublin Business School before moving to Carat Ireland. She holds a BA(Hons) in Marketing with Event Management and Postgrad Dip in Advertising with Digital Communications. Her Client experience is extensive working across all sectors, including Lidl Ireland, Lloyds Pharmacy, Bon Secours, Carroll’s Meats and more.

Ed Carbery

Meet Ed Carbery our Search Engine Optimization (SEO) Expert

Ed is SEO Director at Core and joined the company in August 2018. He joined us from one of the biggest digital marketing agencies in Canada. He began his digital marketing career with Yahoo! Search Marketing in Dublin, and has worked in SEO both in-house, and at the agency side. Ed speaks at local SEO Meetups and regularly hosts internal training sessions on SEO best practices and updates within Core. He holds a degree and post-graduate diploma from the University of Limerick and a certificate from the British Columbia Institute of Technology in Canada. His Client experience is extensive, he has worked across all sectors including tourism, natural resources, e-commerce, retail, entertainment, online betting, and healthcare.

Ciara Baker

Meet Ciara our Media Owners/Agency relationship Expert
She is Client Director in Mediaworks where she has worked for 4 years. She began her career in advertising with a full service agency, Hill Holiday/Erwin Penland in New York straight out of college as an intern in 2011. Later that year, she returned to Ireland and started her media career with MediaCom. She holds an honours degree in Business Studies and Political Science from Trinity College Dublin. Her Client experience is extensive working across multiple sectors, including McDonald’s, KBC Bank, Sky, Audi, Citroën, Seat, Irish Life, Sony, Trócaire, Johnston Mooney & O’Brien, John West and Jack Daniel’s. Successful campaigns she’s worked on include the launch of Sky Broadband into Ireland in 2013 and McDonald’s most successful indigenous burger launch, the McMór in 2015.

Mark Delany

Meet Mark Delany our Presentation Skills and Media Market Expert.
He is a Director at Mediaworks where he has worked for the past 5 years. He is responsible for the strategic development and implementation of media planning for a range of Mediaworks clients. He began his career with Spark Foundry (previously Mediavest) in 2008 and has worked across a number of sectors including retail (Lidl, Lloyds Pharmacy, Spar, House of Fraser), telecommunications and media (O2, eMobile, eir, TG4) and FMCG (Carroll Cuisine, Sofidel, Tayto). Mark holds a Professional Diploma in Advertising (executive stream) from Dublin Institute of Technology.

Alan McAuley

Meet Alan McAuley, our Digital Expert.
He is Digital Media Director at Mediaworks where he has worked for one year. He began his career with independent digital performance specialists Harvest in London where he focused on PPC. He then returned home to Ireland where he has worked as a Digital Director in Carat as well as Head of Biddable Media in iProspect before joining Core.
His digital experience is extensive working across several sectors with KBC, lrish Life, Liberty Insurance, Bank of Ireland, Laya, Dunnes Stores and Opel. Successful campaigns he’s worked on include the Media Awards Gran Prix winning KBC & TheJournal.ie ‘Experience Your World’ partnership.

Julian Perez Alzueta

Meet Julian Perez Alzueta our Data Science Expert
He is a Senior Manager at Core where he has worked for 1.5 years. He began his career with Telefonica / O2 working on HR Analytics. He lectures yearly in DIT and UCD, delivering detailed courses in Applied Data Science to third level students and students finishing their master’s in Data & Analytics. He holds a Masters degree in Theoretical Physics and a PhD in Quantitative Finance. His Client experience is extensive working across all sectors, including AIB, Electric Ireland, Lidl, National Lottery, Post Insurance, Nissan and more.

Jessica King

Meet Jessica King our Media Expert
She is Business Director at Spark Foundry where she has worked for 4 months. She began her career in Mindshare where she worked for 10 years building up her experience.
She lectures for Core Learning, delivering detailed courses on the Media Market to a wide variety of delegates from many industries and occupations. She is also a member of JNRS industry committee. She holds a BA Honours Degree in Audio Visual Communications from ITT Dublin. Her Client experience is extensive working across all sectors, including P&G, Electric Ireland, Domino’s Pizza, TK Maxx, Nestlé and more. Successful campaigns she’s worked on include Ireland’s Centenary celebrations, Dyson Supersonic launch, Domino’s Official Food of Everything and many more.

Peter Raymond

He has been Course Director of the much-revered ESA Diploma since its inception in 2012, since when it has qualified over 350 budding industry practitioners. He has had 30+ years working in sponsorship/sports marketing for a number of leading agencies; most latterly, for 8 years, as Head of International Sponsorship at Orange.
He devised the Diploma qualification in conjunction with ESA and is now an international lecturer on a range of marketing topics (most recently lecturing at ISME, one of the best management and entrepreneurship institutes in India).
His project list includes Castlemaine XXXX and the Australian Cricket and Rugby teams, the Nutrasweet/Flora London Marathons, Lucozade Sport’s strategic entry into sports sponsorship, the British Athletics sponsorship portfolio, the ‘Orange BAFTA’s’, creation and implementation of ‘Orange Wednesdays’ and the ‘Orange Arrows’ F1 team.
In addition, he has been a consultant for Camelot, Panasonic, Michelin, Blackberry, BAFTA, Film London and the Crafts Council on a wide range of partnership-related projects.

Aine Lucas

Meet Aine Lucas our Digital Fundamentals Expert.
She is a Senior Client Manager at Starcom where she has worked for 2.5 years. She began her career with MTT (now Travelport Digital), a mobile travel technology company before moving onto Australia’s largest online fashion retailer, THE ICONIC’s where she managed their search and social marketing in Sydney.
She holds a Post Graduate Diploma in International Growth, Business and Marketing from UCD Michael Smurfit Graduate Business School and a Bachelor of Commerce and Marketing from UCD.
Her Client experience is extensive working across all sectors, including AIB Group, SuperValu, Centra (Musgrave Group), Samsung, Heineken and more.
Successful campaigns she’s worked on include AIB GAA’s Jeff & Kammy Journey to Croker, AIB’s EP on Tap, SuperValu’s Good Food Karma Project and THE ICONIC’s dynamic ad campaign.

Gemma Gilmore

Meet Gemma Gilmore our Presentation Skills Expert.
She is a Client Director at Spark Foundry where she began her career and has worked for nearly seven years. She has guest lectured in DCU with final year BSc Marketing, Innovation and Technology students. Gemma sits on the IAPI Futureheads Committee and is responsible for organising events such as one on one mentoring sessions for those in the early stages of their advertising career. She also MCs events such as the Advertising Expo, which looks to recruit final year students from every background, not just advertising and marketing, into our industry. She holds a BSc. Sport Management from UCD, an MSc Marketing from DIT and is Google Adwords Certified.
Her Client experience is extensive working across all sectors, including Mars Wrigley, Nissan, ESB and Electric Ireland, BWG, HSE, Health & Safety Authority and more. Successful campaigns she’s worked on include HSE Quit which won Gold at the 2012 AdFX, the annual SPAR Twitter Tree Christmas campaign, Electric Ireland’s 2010 launch and the Galaxy Style Exchanges which was the most successful local activation for Mars Ireland.

Colm Roche

Meet Colm Roche, our Sponsorship Expert.
He is Senior Sponsorship Manager at Core where he has worked for the past two and a half years. Having spent the past 7 years working in sponsorship, across the Middle East & Ireland, he has worked across a broad range of industries and brands, from blue chip companies to smaller rights holders. His sponsorship experience ranges from media sponsorship, covering mainly TV and radio, to rights sponsorship, working with rights holders on strategy, valuations and activation plans. He holds a Diploma in European Sponsorship (ESA), a BSc in Sports & Exercise Management and is an Advanced Sports and Exercise Nutritional Advisor. In addition, he is an IRFU National Panel rugby referee and has officiated in World Rugby 7’s Series, Women’s Six Nations, PRO14 and interprovincial competitions.
His Client experience is extensive working across all sectors, including Ulster Bank, Liberty Insurance, Lidl, Lloyds Pharmacy, Maxol, eFlow, McDonald’s, PWC, National Transport Authority, Aviva, P&G, DAA, Deloitte, Electric Ireland, Mars, Three, IRFU, RDS, Rehab, Enterprise Ireland, Heineken, Cork Airport, Movember, etc. Successful campaigns he has worked on recently include Lidl’s sponsorship of Newstalks Movies & Booze segment on the Sean Moncrieff show.

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