Top Ten Drivers of Marketing Communications Effectiveness

September 4th 2019 1.5 Hours (9:30 - 11:00)

How can effective marketing significantly contribute to your company’s growth?

Where should you focus your budget and marketing efforts for maximum results?

During this 90-minute session, Core CEO Alan Cox will outline the top ten most important levers to generate long-term, sustainable growth from investment in marketing communications.

The content incorporates scientific research to provide expert pointers on shaping the optimum communications strategy, choosing the right mix of channels, investing in creativity and why taking the long view is important.


Who should attend the course?

Agency owners, managing directors, marketing managers, senior executives, account managers, senior creatives & client-facing designers


Course content


  • Right channel, right fit
  • Measurement
  • Penetration vs loyalty
  • Targeting
  • Understanding the use of a multi-media mix
  • Collaboration
  • Distinctiveness vs differentiation
  • Creativity
  • Long-term vs short-term strategy


Why Core Learning?

Core Learning is part of Core, Ireland’s largest marketing communications company.  We provide a clear training path for media, marketing and advertising professionals.

Our difference is that our courses are delivered by practicing experts, with up-to-date intelligence, knowledge and best practice.


For more information

Please contact us on +353 1 649 6401,,


Book this course

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