Precision Advertising

October 24th 2018 3 Hours (9:30 - 12:30)

December 13th 2018 3 Hours (9:30 - 12:30)

Precision advertising is simply any creative that changes automatically based on information about the user, whether this is related to their behaviour, location or context.

Data-driven creative brings simple, effective and scalable campaigns by integrating data, machine learning and automation in the creative process.

Combining the two, means being able to efficiently deliver great, relevant and engaging brand content to prospects and customers across all devices and formats.



Who should attend the course?

Marketing Managers, Marketing executives, Advertising Executives, Digital executives.

After the course you will be able to

  • Understand the setup, technologies and strategies in doing precision/dynamic campaigns

Learning Outcomes


  • How we are fast moving beyond the simple ‘one message fits all’ approach.
  • There are numerous types of precision creative that can be employed to fulfil different functions.
  • The biggest difference in ‘types’ is the difference between prospecting and retargeting precision creative.
  • How Core is bringing personalised and optimised campaigns to audiences across multiple channels.
  • The process of streamlining creative production, targeting, and testing for precision creative, retargeting, and non-dynamic digital ads including new IAB LEAN formats.


This is a beginner’s course and the learner does not need to have any prior knowledge of Precision/Dynamic Ad technologies.



Book this course

Want to get the latest news from Core Learning?

The media environment is ever changing. To reflect this and to make sure you have the latest knowledge, join our mailing list to keep up to date with our latest courses. By subscribing to our mailing list you are confirming you are happy to receive emails from us regarding our products and services.

Please be aware that you can opt out at any time by clicking on the unsubscribe link in the footer of any email you receive from us, or by contacting us at We do not share your details with any third party and you will only receive emails relating to Core Learning.

Please enter a valid email
This field is required

Thank you for getting in touch!

We look forward to sending you exciting updates.

Remember you can opt out any time by clicking on the unsubscribe link in the footer of any email you receive from us, or by contacting us at

We are sorry, something went wrong.
please contact the admin of the site or try later.