Media Owners Are From Mars, Media Agencies Are From Venus
September 20th 2018
3 Hours (9:30 - 12:30)
September 11th 2018 3 Hours (9:30 - 12:30)
November 20th 2018 3 Hours (9:30 - 12:30)
In the post-recessionary market of Ireland, the trend is to do more with less. This course from Core Learning will examine ways of delivering excellence in media value and how small budgets can still deliver brand communications and cut-through.
Advertising in Ireland can be done with as little as a few thousand Euro, but how do you make sure that this budget is working hard enough? How can you measure success? And can you really compete “with the big boys”. We will answer all these questions for you.
What exactly is a “small budget” and what can you get for your money, we compare and contrast mediums to see which delivers real results for smaller budgets.
We will show you tricks and tips to negotiate and show how the return on your investment can be increased.
Small to medium sized organisations or anyone who is considering media for the first time. Also, other clients who may have smaller brands and want to examine ways of reaching customers with smaller budgets.
No prior experience is required.
Core Learning brings you the most knowledgeable tutors in the industry. As well as working across major national and international brands, Core also works with a huge variety of clients – with budgets ranging from a few thousand Euro upwards. We have extensive experience negotiating with vendors on small clients and know what works for them and you.
We also have access to the latest tools and research to measure how media works and can prove that despite the size of spend, you can still make a difference to your brand and company.
A Beautiful Constraint – Adam Morgan & Mark Barden
Eating The Big Fish – Adam Morgan