Understand your Media Agency-Create better work together
February 14th 2019
3 Hours (9:30 - 12:30)
February 28th 2019 3 Hours (9:30 - 12:30)
June 20th 2019 3 Hours (9:30 - 12:30)
September 5th 2019 3 Hours (9:30 - 12:30)
The Media Marketplace can be a minefield for newcomers either in agency side or in marketing.
This course outlines the basics of what we do and the services we offer, along with a broad understanding of how the media market works and the process involved in creating a media plan. We will explain what a media agency does, the processes in place for delivering a plan from brief and will give you an overview of how each media channel works alongside the pros and cons of using each channel and how they can align to different strategies.
Who should attend the course?
New entrants to the media industry
After the course you will be able to
Level: This course is for all new entrants to the media industry.
Why Core Learning
Core Learning has unparalleled access to the best tutors in the industry. Tutors who plan, manage and activate award winning marketing and communication campaigns every day.
Our tutors are creating and executing media and digital campaigns for clients every day and we want to share our knowledge and industry insights with you.
We understand the fast-paced world of communications, what’s more we are leading it.
That’s why our courses are short, interactive and most importantly as up to date as you’ll get. We will give you exposure to the latest trends and burning issues in the communications arena.
Do you recommend any interesting websites/books prior to the course?
Sign up to medialive.ie and keep up to date with industry news through the likes of adworld.ie and IMJ
You may be interested in: Is there a natural follow up course to the course?
The Domestic Media Market