Understand your Media Agency-Create better work together
August 6th 2019
3 Hours (9:30 - 12:30)
March 21st 2019 3 Hours (9:30 - 12:30)
August 22nd 2019 3 Hours (9:30 - 12:30)
December 12th 2019 3 Hours (9:30 - 12:30)
Programmatic has grown to be 35% of digital media buying in Ireland in 2017 and this is expected to increase to over 75% by 2020. On this highly interactive course you’ll learn how and why programmatic is quickly becoming the norm in digital media. Using case studies, we will look at how automation has influenced both digital media and other industries. Throughout it all we will explore the terminology around Programmatic advertising and explain its benefits, drawbacks and where it is heading in the future.
Who should attend the course
Marketing Managers, Brand Managers, E-commerce Managers, Advertising Executives
After the course you will be able to
This a beginner’s course and the learner does not need to have any prior knowledge of Programmatic.
Why Core Learning
Our tutors have over 20 years combined experience in Programmatic, Search, Ad-Ops and Analytics and are well versed in all areas of Digital Marketing.
Interesting websites/books prior to the course
For interesting news, updates and case studies around Programmatic check out the Drum; http://www.thedrum.com/topics/programmatic
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Digital Media – The Fundamentals