Media Owners From Mars, Media Agencies From Venus
July 26th 2018
3 Hours (9:30 - 12:30)
July 3rd 2018 3 Hours (9:30 - 12:30)
October 2nd 2018 3 Hours (9:30 - 12:30)
This course is ideal for those who know the basics of Digital marketing and have a working knowledge of the various platforms.
It is also the ideal next step for those who have completed the Digital Media-The Fundamentals course.
Digital marketing is vastly evolving with the speed of technology and it is crucial to every marketing strategy. Further, a digital first mindset is necessary in order to reach today’s ever-changing consumer. As user-journey spans from desktop to mobile to tablet, a savvy marketer needs to have the fundamental ammunition of digital skills to be able to reach the right consumer at the right time with the right message. Once the fundamentals are grasped then knowledge of the more complex issues is crucial in order to advance a cutting edge digital strategy.
In this half day session, you will delve deeper into the more complex and advanced areas of digital marketing from Integrated Strategy, DMP, Brand Safety, Viewability, Ad Fraud and you will be able to apply these to real life examples of case studies.
Who should attend the course
Marketing & Advertising Directors/Managers, PR & Corps Comms Directors/Managers, ATL Creative Directors/Managers.
After the course you will
Have an advanced understanding of digital channels
Be aware of the top 10 digital trends shaping the industry
Understand advanced search/SEO & social marketing works
Gain an insight into how to operate an integrated digital strategy
What are some of the award winning & global work
• Digital Media Landscape in Ireland
• What are the main trends and why you should care about them? Why are they important to you?
• What are the technologies we utilize?
• How to construct a digital strategy?
• What are the main channels?
• Detailed Search & SEO
• Brand Safety, Viewability and AD Fraud
• Integrated Strategy
• Measurement & KPI Setting
• Case Studies and Global Work
This an advanced course and the learner and the learner will need prior knowledge of digital marketing.
Why Core Learning
We are an award winning digital agency with extensive, industry recognized senior talent in digital marketing.
Interesting reading prior to the course
• Mediapost News
• ZD Net Tech
• Social Media Examiner
• Ad Exchanger
• Marketing Land
• Social Media Today
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