De-Mystifying Media Buying

November 19th 2019 3 Hours (9:30 - 12:30)

The course designed to show the steps to take to achieve great media buying performance which can give a brand a competitive edge.

Who should attend the course?

Marketing managers and brand managers who want to ensure that they are gaining the maximum value from their media buying investments.

What the course will deliver

This course is designed for advertisers, big and small, who want to get the most ROI from their media buying investment. You’ll leave with 10 practical ideas you can use.

Course overview

You’ll learn about how media buying objectives and strategies differ by advertiser, how to set objectives and agree the media buying brief. You’ll get to understand media buying jargon and how deals and discounts work in practice. You’ll see how ad avoidance works and how to combat it. You’ll learn about the whole process from target setting to post-evaluation or auditing. Plus, importantly, you’ll go away with many practical ideas you can use.

Course content


  • What great media buying looks like
  • A look at different media buying performance objectives
  • The media buying brief
  • Setting media buying strategies
  • Anatomy of media deals
  • Media buying jargon explained
  • Strategies and tactics to deal with ad avoidance
  • Media buying targeting
  • Discounts and AVBs explained
  • Post-evaluation, media auditors and how to apply learnings
  • Summary – 10 practical ideas for advertisers
Book this course

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