Media Owners From Mars, Media Agencies From Venus
July 26th 2018
3 Hours (9:30 - 12:30)
September 26th 2018 3 Hours (9:30 - 12:30)
November 13th 2018 3 Hours (9:30 - 12:30)
The course designed to show the steps to take to achieve great media buying performance which can give a brand a competitive edge.
Marketing managers and brand managers who want to ensure that they are gaining the maximum value from their media buying investments.
This course is designed for advertisers, big and small, who want to get the most ROI from their media buying investment. You’ll leave with 10 practical ideas you can use.
You’ll learn about how media buying objectives and strategies differ by advertiser, how to set objectives and agree the media buying brief. You’ll get to understand media buying jargon and how deals and discounts work in practice. You’ll see how ad avoidance works and how to combat it. You’ll learn about the whole process from target setting to post-evaluation or auditing. Plus, importantly, you’ll go away with many practical ideas you can use.