Media Owners Are From Mars, Media Agencies Are From Venus
November 8th 2018
3 Hours (9:30 - 12:30)
October 11th 2018 3 Hours (9:30 - 12:30)
December 11th 2018 3 Hours (9:30 - 12:30)
It’s no secret that today’s consumer is time-poor and spoiled for choice when it comes to media to engage with. And for brands, this poses a unique problem. With more ways than ever before to talk to your target consumer – there’s also far more competition to really capture the attention of your audience. This course will show you how to combat this problem, by harnessing the power of story-telling to connect with your brand’s target audience. We’ll cover an introduction to content marketing and look at best practice examples. Choosing the best channel for your brand’s message will also be examined, and we’ll discuss the opportunities that digital and social channels offer.
Marketing Managers & Brand Managers/ Executives with responsibility for creating content that works for your brand.
This course offers a thorough overview of the content marketing landscape so is suitable from beginner level up.