Understand your Media Agency-Create better work together
August 6th 2019
3 Hours (9:30 - 12:30)
August 8th 2019 3 Hours (9:30 - 12:30)
November 14th 2019 3 Hours (9:30 - 12:30)
Marketing strategy is the middle part between business objectives and communication tactics, it’s where we play and how we win in the market, it’s what we will do and more importantly what we won’t do. Marketing strategy is commonly mistaken for communications planning and usually missing from businesses.
This course gives 4 steps to creating a rock-solid marketing strategy
Each step is underpinned by latest thinking and empirical evidence that has disrupted and debunked many longstanding marketing strategy truths and practices.
Who should attend the course?
Marketing Managers and Directors
After the course you will be able to
The theory and thinking
The tools and techniques
This is an intermediate course, best suited to those who have recently or are on track to move into senior marketing positions in the near future.
Why Core Learning
All our tutors are practicing what they teach every day. The Core Strategy team who have developed this course have collectively over 40 years’ experience, working with leading International and Irish brands to develop their marketing and communications strategies.
Do you recommend any interesting websites/books prior to the course?
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