Media Owners Are From Mars, Media Agencies Are From Venus
July 26th 2018
3 Hours (9:30 - 12:30)
September 10th 2018 2 Hours (9:30 - 11:30)
November 15th 2018 2 Hours (9:30 - 11:30)
Behavioural Economics studies the psychological and cognitive reasons behind human decision making, particularly around economic decisions. We tend to believe consumers make marketing decisions based on what is most logical (e.g. cheaper = better). However, this is far from a universal truth.
Understanding the processes that cause people to make decisions counter to what is ‘rationally best’ empowers us to better understand our audiences and consumers and in turn allows us to deliver a more effective marketing strategy.
Who should attend the course?
Marketing Directors, Marketing Managers, Brand Managers, Consumer insight and planning managers.
This is a beginner level course.
After the course you will be able to
Why Core Learning
We are the only marketing communications group with a deep understanding of Behavioural Economics and how to apply this to your marketing strategy.
Do you recommend any interesting websites/books prior to the course?